Name ___________________________________
Case #________

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CASE STUDY ANSWER SHEET

Provide concise answers to each of the following parts below. Be sure to follow the guidelines presented in class.

Organizational Problem:



Public Relations Problem:



Key Publics (explain why):



PR Objective 1:

Message:

Strategy 1:

Tactics:

Strategy 2:

Tactics:

PR Objective 2:

Message:

Strategy 1:

Tactics:

Strategy 2:

Tactics: